Igniting International Excitement for Interplanetary Space Travel

Friday 5 October 2018, 10:50 – 11:50

Location: Bremen Conference Center – DLR Hall


For the first time in history, NASA and ESA are joining forces to launch the first of a series of missions to send astronauts beyond the moon. This bold endeavor will ignite the next generation of space exploration that will include a journey to Mars and future interplanetary expeditions throughout our solar system.

NASA’s next generation spacecraft –  Orion – will be the first human-spacecraft to venture this far since the last Apollo mission in 1972.  Exploration Mission-1 will be an uncrewed flight test that will launch atop the new Space Launch System rocket from NASA’s Kennedy Spaceport in Florida for a 21-day mission to the far side of the moon and back. This flight will be the most exciting human spaceflight launch since the first International Space Station module was launched in 1998 to become the renowned orbiting laboratory it is today.

The ESA/NASA/Industry team is coordinating international communications and outreach initiatives through innovative social media campaigns, eye-catching graphics, captivating multimedia productions, supporting hundreds of community and educational events, garnering thousands of news headlines around the world, and fostering positive morale among employees with fun and engaging internal communications and events. Strategic partnerships with Peanuts Worldwide, Cinemark and other well-known organizations will so generate excitement and interest in space exploration, inspiring today’s youth to study and seek careers in STEAM fields – science, technology, engineering, art and math.

Orion’s first flight test – Exploration Flight Test-1 —  generated thousands of news stories and over 3.8 billion social media impressions for Orion, with the #1 Trending hashtags on Dec. 5, 2014. On launch day, NASA TV’s You Tube site reached more than 1.2 million people – nearly twice the number reached on the seven days surrounding Curiosity’s Mars landing in 2012. We expect Exploration Mission-1 to generate twice that excitement. Come hear and see how.

Organized by:
Lockheed Martin


Linda Singleton

Communications & Integration Manager,

Lockheed Martin,

United States

Full Bio

Linda Singleton leads integrated projects, strategic communications and public affairs initiatives for the Orion Spacecraft Program, one of Lockheed Martin’s largest and most visible programs. Orion completed its first space flight test in December 2014 and is now in production for Exploration Mission-1, which will be the first of a series of missions for NASA’s new era of human exploration beyond the Moon.

Singleton has more than 25 years of experience managing campaigns for small startup businesses as well as global corporations including IBM, Lufthansa Airlines, Columbia/HCA and Exxon reaching local, regional and international audiences. Her space-based experience dates back to the mid 1980s when she supported NASA’s Space Station Freedom campaign for what is now known as the International Space Station. She also worked for the Manned Space Flight Education Foundation that established Space Center Houston. She later joined NASA Johnson Space Center’s Public Affairs Office in 2002 where she created and spearheaded national outreach and public awareness programs for the space agency.

Singleton is a member of the International Women’s Leadership Association and serves on advisory boards for SpaceCom and the Bay Area Houston Economic Partnership.  She holds a bachelor’s degree in Journalism from the University of Texas at Austin and has continued post-baccalaureate studies in international business management at the University of Houston. Throughout her career, she has earned myriad communication industry awards including a PRSA Silver Anvil, the Space Foundation’s Douglas S. Morrow Public Outreach Award, PRSA Excalibur Awards, IABC Quill Awards, Fleishman-Hillard CEO’s Team Player Award and NASA’s Silver Snoopy Spaceflight Awareness Award.

Singleton resides in Houston, Texas, and enjoys traveling, and volunteering with Girls, Inc., Lockheed Martin’s Women’s Impact Network, and the Houston Livestock Show & Rodeo.



Rosita Suenson

Communication Programme Officer for Human Spaceflight,

European Space Agency (ESA),

The Netherlands



Full Bio

Rosita Suenson is a communications specialist with project management experience running large international outreach programs encompassing both Space and Non-Space industries.

In her daily work she is responsible for the social media campaigns, web articles, special events, communication plans, PR activities, creating crisis communication plans. Moreover, she serves as an interface with ESA and industry stakeholders and complementary projects, to raise the profile of the European Space Agency, internally as well as externally.

Currently she works in close cooperation with NASA and partners on the Orion programme and the Exploration Mission-1 mission, which will be their first in a series of missions for ESA, NASA and partners.

Ms. Suenson has more than 25 years of experience as a communication expert, spending 5 years to build up the communication department for Shell Lubricant in Stockholm.

In 1991 she moved with her family to Netherlands, where she started the Connected Women, an non-profit organization to provide support to Women looking for new carreer opportunities and acting as an interface to newcomers in Netherlands.

She has been working at the European Space Agency since 2000, first as a Country Manager for the Nordic Countries. A few years later she also got the position as a Programme Office for the Directorate of Human Spaceflight and Exploration.



Siegfried Monser

Communications Business Partner,

Airbus Space Systems,



Full Bio

Siegfried Monser coordinates the communication activities for the Space Systems Business of Airbus.

He has been with Airbus and its predecessor for 23 years and started as a Human Resources Manager in charge of organizational and personal development programmes.

Following the foundation of European Aeronautic Defence and Space Company (EADS) in 2000 he was Head of Internal Communication & Editorial of Astrium, Europe’s no. 1 space Company.  After the merge with Airbus in 2013 he was Head of Employee Communication for Airbus’ Defence and Space Division before he took over the communication responsibility for Space Systems.

Siegfried Monser is based at Airbus Bremen, where the European Service Module of the Orion Spaceship is built.




Barbara Zelon

Strategic Communications Manager,

National Aeronautics and Space Administration (NASA),

United States

Full Bio

Barbara Zelon is currently the Communications Manager for the Orion Spacecraft Program at NASA’s Johnson Space Center. Ms. Zelon came to NASA in 1998 as the director of Public Affairs and has served as a strategic communications manager and advisor in the Safety, Technology Transfer, Space Flight Awareness and Advanced Planning Directorates.

Prior to joining NASA in 1998, she was Director of Communications and Public Relations for United Space Alliance, the prime contractor for NASA’s space shuttle operations.  She served as president of Planet 10, a nonprofit organization established to generate educational products regarding the benefits of space exploration. Prior to joining United Space Alliance, Zelon was manager of Communications and External Affairs for Rockwell Space Operations Company in Houston, Texas.



Thomas Reiter

ESA Astronaut, Interagency Coordinator and Advisor to the Director General,

European Space Agency (ESA),


Full Bio

After completing military jet training at Sheppard Air Force Base, Texas, Thomas flew the Alpha Jet in a fighter-bomber squadron based in Oldenburg, Germany. He was involved in the development of computerised mission planning systems and became a flight-operations officer and deputy squadron commander. After test pilot training Class 2 at the German flight test centre in Manching during 1990, Thomas was involved in several flight test projects and conversion training on the Tornado aircraft. Thomas attended the Class 1 test pilot training at ETPS, Boscombe Down, in 1992. His flight experience includes more than 2300 hours in 15 types of military combat jet aircraft.

Thomas Reiter was also involved in ESA studies of the Hermes crewed space shuttle and development of equipment for the Columbus space laboratory, one of Europe’s main contributions to the International Space Station.

In 1992, he was selected to join ESA’s European Astronaut Corps, based at the European Astronaut Centre in Cologne, Germany. After completing basic training, Reiter was selected for the Euromir 95 mission and started training at Star City near Moscow, Russia, in August 1993, as an engineer, including spacewalk training and operations of the Soyuz spacecraft. The Euromir 95 experiments training was organised and mainly done at the European Astronaut Centre.

In March 1995, he was assigned as  flight engineer for the Euromir 95 mission that lasted a record-breaking 179 days  from 3 September 1995 to 29 February 1996 that included two spacewalks.

After his Euromir 95 mission from October 1996 to July 1997, Thomas trained on the Soyuz-TM spacecraft to learn undocking, atmospheric reentry and landing. He was awarded the Russian ‘Soyuz Return Commander’ certificate that qualifies him to command a three-person Soyuz capsule during its return from space.

Furthermore, he worked with ESA’s team who developed the European Robotic Arm and its ground test- and mission control equipment.

From September 1997 to March 1999, Thomas was detached to the German Air Force as Operational Group Commander of a Tornado fighter-bomber wing. After his return to ESA he supported the Automated Transfer Vehicle team and the European Robotic Arm programme. He continued training at the Russian Cosmonaut Training Centre in Star City from June 1999 until March 2000 for the Russian parts of the International Space Station.

On 1 April 1999 he resumed his activities at the European Astronaut Centre. Two years later Thomas was assigned to an advanced training class to prepare for the first European long-duration mission to the International Space Station.

In September 2004, he was assigned a long-duration mission to the International Space Station.

After his active astronaut career, Thomas Reiter was named on 8 August 2007 as a member of the Executive Board of the German Aerospace Center, DLR, responsible for Space Research and Technology.

From April 2011 to December 2015 he was Director of ESA’s Directorate of Human Spaceflight and Operations, managing Europe’s contribution to the International Space Station, the Agency’s human spaceflight activities and the operations of ESA’s satellite missions and of the ground segment. Thomas is now ESA Interagency Coordinator and Advisor to the Director General.