IAF GNF Media Panel - A Roundtable on the Role of Media in Promoting Space Exploration

Day: Thursday 17 June 2021
Time: 15:30-16:30 MSK

Space exploration is a topic of public interest and broad public support to space exploration is the foundation for creating political commitment. However, in the past, space institutions and advocacy bodies have not always been able to effectively convey the benefits that space exploration would bring to society. Media plays a key role in communicating highly complex and technical subjects to a broad public in an understandable way and – as such – is the link between the scientific community and society.

In this original and cutting-edge session, international journalists and media representatives will discuss some of the following topics:

How has the way space exploration activities have been communicated and promoted to the non-space community and general public changed and evolved over the past 60+ years of the space era?
How can space organizations (government, industry, academia) better communicate and promote space exploration plans and activities?
What is the role of media in promoting space exploration?
How have the communication strategies evolved with the advent of new platforms and channels, including social media?