Does Everyone Really Love Space Activities?: How Communications and Storytelling Play a Crucial Role in Gaining Policy Changes, Funding Support, and Workforce Development

Day: Friday 6 October
Time: 11:30 - 12:30 AZT (GMT+4)
Location: Heydar Aliyev Center (HAC) Auditorium

Space-based Earth observations can play a key role in addressing global challenges such as climate change, biodiversity loss, disasters, and other social-economic and environmental issues through their ability to capture data over a range of spatial, spectral and temporal resolutions. But how do the public, policymakers, and other stakeholders truly understand this value of Earth observation and other space data and assets to address problems on Earth? What can the space community do to increase awareness and engagement around technology adoption? This session will feature a variety of communications and space experts to discuss outreach and community understanding of how space assets and data serve as a tool for action. It will also explore challenges to communication and how these problems might be overcome.

Organized by:



Director of Private Sector Programs, Secure World Foundation

United States


Camille BERGIN

Senior Business Development Manager, Vast & @TheGalacticGal

United States

Ksenia OZKOK

Founder, Re.Brand Academy



Head, BBC Global News Commercial Representatives in Eurasia

United Kingdom


Content Marketer and Social Media Specialist for Space, SpaceSide

United Kingdom

Lei WU

Producer and Senior Space Correspondent, CGTN