Beyond Buzz: Public Engagement Strategies for a Space-Ready Society
Day: Friday 3 October
Time: 11:30 - 12:30 AEST
Location: Parkside 2
As the space sector rapidly evolves, so must the methods used to engage the public and cultivate a globally aware, space-literate society. Traditional outreach strategies often fall short in reaching diverse, non-technical audiences—particularly in underrepresented or remote communities. This panel seeks to uncover innovative, scalable, and culturally relevant strategies that space organizations and advocates are using (or should be using) to embed space and STEM meaningfully into everyday life.
With insights from space agencies, museums, education networks, space data companies, event organizers, and global outreach initiatives like World Space Week, this panel will explore:
- Grassroots to global campaigns that go beyond awareness and drive ownership of space futures
- The role of immersive storytelling, digital tools, and data democratization
- New frontiers in experiential outreach—from pop culture collaborations
- How investor-backed startups can design scalable, culturally sensitive engagement platforms
- Measurable approaches to ensure outreach translates into education, inspiration, and workforce impact.
